Infographic: Rejected Ad Campaigns of the Coal Industry

posted by Shannon on September 14th, 2011

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Rejected Ad Campaigns of the Coal Industry

Don Draper himself would be hard pressed to put a positive spin on the United States’ single largest source of carbon emissions. In fact, for every savvy semantic sleight of hand like “clean coal” there are a hundred concepts in the trash can. Here are some that didn’t quite make it to market.

  • Santa Claus: Pro-Coal Since 1776.*
    *If you hate coal, it means you hate America.
  • See Beautiful Appalachia: It’s not mountaintop removal. It’s 360-degree vista enhancement!
  • It’s so dirty! Yes, coal is dirty. Just like you, naughty girl!
  • Halloween discounters new costumes: Trapped Chilean miner. Free headlamp & powerbar with every purchase.
  • ibreathe: Personal, portable coal scrubbing device. New thinner, lighter mouthguard design; Bluetooth integration; Supporting app shows avoided particulate matter. More cost effective than industry regulation!
  • Visit Rustic Montana. Sure, soon it will be a scarred landscape akin to a Hellmouth, but it’ll make the state a motherlode of money! Asthmazing! Brought to you by an Unholy Alliance of Arch Coal/Governor Schweitzer/Nation of China
  • Black lung is the new black.

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2 Responses to “Infographic: Rejected Ad Campaigns of the Coal Industry”

  1. Ryan Mazelli says:

    Its Asthmazing to use Coal. Check out this infographic

  2. Donald Beckman says:

    I do not think there is such a thing as clean coal ,but until YOU can come up with some thing as cost effective don’t demonise an industry that supports hundreds of thousands of jobs and families and provides the electricity for you to rail against them.

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Infographic: Rejected Ad Campaigns of the Coal Industry

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