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How to Choose and Complete Solar Energy Sales Training in 2026

Post Date July 14, 2026

Solar energy sales consultant standing next to a residential rooftop with solar panels while holding a tablet.

13 min read

Getting hired in solar sales typically requires 36 to 50 hours of focused training covering technical fundamentals, system design basics, and customer consultation skills. Programs like Solar Energy International’s Solar Sales Training course provide this foundation for around $1,200, preparing professionals to enter a field where skilled consultants are bridging the gap between complex renewable technology and homeowners ready to make the switch.
The solar industry faces a unique challenge: millions of families want to embrace clean energy, but they need trusted advisors who can translate technical specifications into real-…

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Reddit Advertising for Solar: Why Paid Comments Could Damage Your Brand

Post Date April 9, 2026

Over-the-shoulder view of a person holding a smartphone with generic comment bubbles (no readable text) at a kitchen table, with soft daylight and a blurred window view of a suburban roof fitted with solar panels.

11 min read

Scroll through Reddit’s solar energy communities and you’ll notice something unsettling: seemingly authentic recommendations that blur the line between genuine advice and paid promotion. Getting shadowban and similar account restrictions allow companies to purchase endorsements disguised as organic community contributions, creating a trust crisis in spaces where homeowners seek unbiased guidance about their biggest home investment.
This practice poses unique dangers in solar energy marketing. Unlike impulse purchases, solar …

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Applying Repair Expertise to Solar Installations

Post Date August 1, 2023

2 min read

Forme Solar Electric, a residential installer based in Los Angeles and ranked 256th on the 2022 Top Solar Contractors List, recognizes that despite the perception of solar arrays as reliable and maintenance-free, failures do occur.
This understanding has led to the establishment of a company dedicated to solar repair, especially in Southern California where such issues are prevalent.
Founded in 2017, …

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Bringing Wind Expertise to the Expanding Solar Market

Post Date July 20, 2023

2 min read

The Infrastructure and Energy Alternatives (IEA) is a prominent player in heavy civil construction, with its subsidiary White Construction engaging in intense competition with the industry leader Mortenson for the top position in wind power engineering, procurement, and construction (EPC) in the country.
Having completed over 23 gigawatts (GW) of wind projects in the United States and Canada, IEA recognized the need to expand its involvement in the solar sector.
According to Joe Broom, Senior Vice President of Solar…

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Calling All Solar Installation Companies to Apply for the 2023 Top Solar Contractors List

Post Date July 17, 2023

2 min read

According to Kelly Pickerel, Solar Power World’s editor-in-chief, the Top Solar Contractors season is something they look forward to each year.
A notable addition for 2023, the Top Solar Contractors List will now encompass companies within the “community solar” market. Recognizing that this sector is distinct from the utility or commercial segments, Solar Power World is dedicated to acknowledging contractors focused on this specialized field.
The Solar Power World Top Solar Contractors List stands …